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Providing Excellence from Conception to Completion for All Your Fitness Needs for Over 25 Years

Transforming your vision into reality! No matter the size or scope, we provide you with complete and comprehensive resources to create the fitness space of your dreams.

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Consultation & Design

Through collaboration, we share our extensive knowledge and expertise to create the most effective and innovative design for your fitness space.

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Maintenance & Repair

We are dedicated to building longevity in our partnerships and remain committed to your success after installation.

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Custom Solutions
 

By utilizing the strength of our resources and customization capabilities, your brand becomes a prominent focal point.

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Installation

Our in-house delivery and installation team ensures the success of your project
through comprehensive planning and precise execution.

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The Chris Conti Memorial Grant

The Chris Conti Memorial Grant was established in 2020 in memory of our co-founder, Chris Conti. Chris was known for his generosity and service work to others and his community. His legacy of giving will be carried on through the CCMG.

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Case Studies

Lofts at Riverwalk

Created a custom layout utilizing various flooring to make a functional and attractive space.

Kennesaw State University

Created a safer and more open free weight area with custom designed equipment.

YMCA Racquetball

We created a well-rounded functional fitness studio that provided the latest in HIIT Cardio training, Freeweight training, Cross-training, and athletic performance training.

Virtual Studio

Through collaboration with the client, we developed a plan to utilize the small, former offices as two individual virtual studios. We outfitted the space with the latest in virtual fitness technology to provide one-on-one coaching and classes for the residents.

Company News

The Chris Conti Memorial Grant (CCMG), established by Innovative Fitness in 2020, honors co-founder Chris Conti—who passed away in March 2019—by carrying forward his generous spirit of community service Cobb Foundation. Each year on July 30, the company awards a fully outfitted fitness center, including consultation, design, delivery, and installation, to a deserving public high school, nonprofit, first responder facility, or public safety organization in Georgia. Organizations apply by submitting a short video describing how the grant will foster healthier communities and demonstrating their existing fitness space. Past recipients—including Goshen Valley Boys Ranch (2020), Chatsworth Police & Fire (2021), Floyd County PD (2022), Devereux Advanced Behavioral Health (2023), and Northeast High School (2024)—have used the support to enhance wellness programs, emotional health initiatives, and staff fitness amenities . Guided by the company’s motto, “See a need, fill a need,” CCMG continues Chris’s legacy of tangible compassion and transformative community impact.

And the 6th Annual CCMG Winner Is… Canton Police Department

By Innovative Fitness | August 1, 2025

We’re proud to announce that the Canton Police Department has been selected as the 2025 recipient of the Chris Conti Memorial Grant. Now in its sixth year, the CCMG honors…

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Paws, Productivity, and Positivity: A Look Back at Bring Your Dog to Work Week

By Innovative Fitness | July 21, 2025

At Innovative Fitness, we believe a happy workplace is a productive workplace—and last month, we got a boost of both thanks to some very special visitors. In celebration of Bring…

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Celebrating Continued Success: Thinh Nguyen Earns Fourth FESF Award

By Innovative Fitness | July 10, 2025

We are thrilled to share that Thinh Nguyen has once again been awarded the Fostering Education Scholarship Fund—marking his fourth consecutive year as a recipient! Thinh is currently pursuing a…

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