Health & Fitness Association Show 2025

The Health & Fitness Association (formerly IHRSA) has taken the next step in its evolution by rebranding its annual convention and trade show to The HFA Show. Registration for the event, scheduled for March 12-14, 2025, at the Mandalay Bay Resort in Las Vegas, Nevada, is now open. "Las Vegas is an ideal place to kick off the new brand and focus of The HFA Show," said Health & Fitness Association president & CEO Liz Clark. "With near perfect year-round weather, a thriving indoor and outdoor exercise scene, and as a thriving hub of sports, technology, fitness, and health activity, it is the ideal location to bring this industry together for the unique education and connections for which our flagship event is known."

In March, the Innovative Fitness team had the opportunity to attend the 2025 HFA Show in Las Vegas—one of the largest and most influential events in the health and fitness industry. The show brought together thousands of professionals, brands, and thought leaders to explore the future of fitness, wellness, and recovery. Attending allowed us to…

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Innovative Fitness Celebrated 25 Years in Business

  This March, Innovative Fitness proudly celebrated 25 years in business with a week full of reflection, gratitude, and growth. Kicking off with our Annual Meeting, we looked back on how far we’ve come and leaned into our 2025 theme: “Growth begins where comfort ends.” On Tuesday, our team embraced that mindset by learning a…

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Recovery: The Fitness Trend That’s Here to Stay

From foam rollers and massage guns to stretching trainers, and cold plunge therapy, we supply you with anything you need to help your body bounce back stronger. Whether you're looking to unwind after a tough session or incorporate more intentional recovery into your week, we've got you covered.

For years, the fitness world glorified “no pain, no gain.” But today, a new mindset is reshaping how we train—and more importantly, how we rest. Recovery is no longer just an afterthought. It’s a central part of the conversation, and it’s here to stay. Whether you’re a seasoned athlete or just getting into a workout…

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We are hiring!

We're hiring!! We are currently hiring for: - Community specialist - Office Support Position - Inside Sales Support - Warehouse & Installation Technician - Experienced Fitness Equipment Technician

We’re hiring!! Click here to learn more about each position! Join a team of driven professionals committed to excellence and innovation. If you’re passionate about making an impact and finding a career that’s more than just a job, we want to hear from you! We are currently hiring for: Installation Technician Position Innovative Fitness is…

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Introducing…The FlipSled

THE FLIPSLED® (Patent Protected) The ultimate tactical training tool combining raw power and functional movement for a full-body workout. Its rugged design lets you flip, push, pull, and carry—perfect for building strength, endurance, and explosive power, whether you're training for the field or just leveling up. Durable and ready for anything, it's built to take on your toughest challenges.

The FlipSled is the world’s first team strength and conditioning sled, mobile weighted tire and flippable training sled — all in one unit. The FlipSled is a new, versatile training sled known for building team toughness, camaraderie and a healthful competitive environment for athletes. This training sled combines traditional moves such as the tire flip,…

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Congratulations to our Employee of the Year!

Congratulations to our Employee of the Year! Innovative Fitness 1000 Cobb International Dr., Suite A1 Kennesaw, GA 30152 Tel: (770)218-9390

We are thrilled to recognize Christine for her outstanding contributions, dedication, and hard work last year. Your passion, drive, and exceptional work ethic have made a huge impact on our success. Thank you for always going above and beyond – you truly embody the spirit of excellence that we strive for every day. Here’s to…

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March Service Project: Giving Back to Our Community

This month, our team stepped away from the office and into the heart of our community to give back in a meaningful way. We had the incredible opportunity to volunteer at MUST Ministries—a local organization dedicated to providing food, shelter, and support to those in need. We rolled up our sleeves, sorted donations, and shared our time to make a difference for families in our area. It was an inspiring day of teamwork, compassion, and kindness—proving that when we come together, we can truly make an impact.We are grateful for the chance to contribute to such an important cause. Let’s keep the momentum going and continue supporting those who need it most. 💙 Thursday - “Compassion in Action Day,” ending our week of celebrations on a high note!

This month, our team stepped away from the office and into the heart of our community to give back in a meaningful way. We had the incredible opportunity to volunteer at MUST Ministries—a local organization dedicated to providing food, shelter, and support to those in need. We rolled up our sleeves, sorted donations, and shared…

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25 Years of Gratitude!

As part of our 25th Anniversary Celebration Week, we wanted to show our appreciation for YOU—our amazing customers! To say thank you for your continued support, we’ve partnered with the incredible Chamberlain's Chocolate Factory and Cafe to create these beautiful, hand-crafted chocolate boxes, paired with a special goodie bag to make your day even sweeter! It’s our way of giving back and showing how much you mean to us.  Here’s to many more years of serving you!  Check out the behind-the-scenes of us packing and handing out these special treats!

As part of our 25th Anniversary Celebration Week, we wanted to show our appreciation for YOU—our amazing customers! To say thank you for your continued support, we’ve partnered with the incredible Chamberlain’s Chocolate Factory and Cafe to create these beautiful, hand-crafted chocolate boxes, paired with a special goodie bag to make your day even sweeter!…

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Growth Begins Where Comfort Ends

"All growth starts at the end of your comfort zone." - Tony Robbins"All growth starts at the end of your comfort zone." - Tony Robbins

Stepping out of your comfort zone is a powerful way to stimulate personal growth. It challenges your limits, pushes you to adapt, and builds resilience. By taking risks, trying new things, and embracing uncertainty, you learn new skills, uncover hidden strengths, and often discover new passions or interests. While it can be uncomfortable at first,…

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Client Spotlight: Calvary Children’s Home

Calvary Children’s Home is a home for children in the Metro Atlanta, Located on a thirteen-acre campus in Powder Springs, Georgia. 1430 Lost Mountain Road, Powder Springs, GA 30127 MONOFLEX RUBBERIZED POURED FLOOR, Gym Floor Monoflex is seamless polyurethane, dual durometer, indoor sports flooring system. This system features a recycled, rubber-based mat and polyurethanes that are 100% free of mercury and heavy-metals creating a floor that’s as safe as it is durable. Our Monoflex surface provides ideal shock absorption, consistent playing characteristics, true ball rebound, durability and a high resistance to rolling loads. It is ideal for indoor basketball, volleyball, tennis, track, as a multi-sport court, or any other type of sport and recreational usage. Monoflex has excellent slip, abrasion and wear resistance and is also durable enough for multi-use events like meetings, church services and dances. The seamless surface is made up of three layers of poured urethane over a pre-fabricated and fully adhered rubber-based mat. You can add custom graphics, logos or mascots to this surface to complement your school or theme.

We were honored to complete a special flooring project for Calvary Children’s Home by installing a rubberized poured floor for their basketball court! Partnering with Champion Flooring, we created a durable, high-quality surface designed for performance and safety. The court features custom colors and a unique logo, making it a one-of-a-kind space for the kids…

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