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Don’t wait for a breakdown—keep your treadmill running like new with our professional preventative maintenance service.

Protect Your Investment with Treadmill Preventative Maintenance

May 27, 2025
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Don’t wait for a breakdown—keep your treadmill running like new with our professional preventative maintenance service.  What We Offer: Thorough cleaning of belt, deck, and motor area Belt alignment and tension adjustment Lubrication using manufacturer-recommended products Inspection of electrical components and safety features Hardware check – tighten all bolts and fasteners Performance test to catch…

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The Health & Fitness Association (formerly IHRSA) has taken the next step in its evolution by rebranding its annual convention and trade show to The HFA Show. Registration for the event, scheduled for March 12-14, 2025, at the Mandalay Bay Resort in Las Vegas, Nevada, is now open. "Las Vegas is an ideal place to kick off the new brand and focus of The HFA Show," said Health & Fitness Association president & CEO Liz Clark. "With near perfect year-round weather, a thriving indoor and outdoor exercise scene, and as a thriving hub of sports, technology, fitness, and health activity, it is the ideal location to bring this industry together for the unique education and connections for which our flagship event is known."

Health & Fitness Association Show 2025

April 16, 2025
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In March, the Innovative Fitness team had the opportunity to attend the 2025 HFA Show in Las Vegas—one of the largest and most influential events in the health and fitness industry. The show brought together thousands of professionals, brands, and thought leaders to explore the future of fitness, wellness, and recovery. Attending allowed us to…

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Innovative Fitness Celebrated 25 Years in Business

April 16, 2025
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  This March, Innovative Fitness proudly celebrated 25 years in business with a week full of reflection, gratitude, and growth. Kicking off with our Annual Meeting, we looked back on how far we’ve come and leaned into our 2025 theme: “Growth begins where comfort ends.” On Tuesday, our team embraced that mindset by learning a…

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From foam rollers and massage guns to stretching trainers, and cold plunge therapy, we supply you with anything you need to help your body bounce back stronger. Whether you're looking to unwind after a tough session or incorporate more intentional recovery into your week, we've got you covered.

Recovery: The Fitness Trend That’s Here to Stay

April 16, 2025
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For years, the fitness world glorified “no pain, no gain.” But today, a new mindset is reshaping how we train—and more importantly, how we rest. Recovery is no longer just an afterthought. It’s a central part of the conversation, and it’s here to stay. Whether you’re a seasoned athlete or just getting into a workout…

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We're hiring!! We are currently hiring for: - Community specialist - Office Support Position - Inside Sales Support - Warehouse & Installation Technician - Experienced Fitness Equipment Technician

We are hiring!

April 13, 2025
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We’re hiring!! Click here to learn more about each position! Join a team of driven professionals committed to excellence and innovation. If you’re passionate about making an impact and finding a career that’s more than just a job, we want to hear from you! We are currently hiring for: Installation Technician Position Innovative Fitness is…

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THE FLIPSLED® (Patent Protected) The ultimate tactical training tool combining raw power and functional movement for a full-body workout. Its rugged design lets you flip, push, pull, and carry—perfect for building strength, endurance, and explosive power, whether you're training for the field or just leveling up. Durable and ready for anything, it's built to take on your toughest challenges.

Introducing…The FlipSled

April 8, 2025
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The FlipSled is the world’s first team strength and conditioning sled, mobile weighted tire and flippable training sled — all in one unit. The FlipSled is a new, versatile training sled known for building team toughness, camaraderie and a healthful competitive environment for athletes. This training sled combines traditional moves such as the tire flip,…

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Heart Health & Fitness: A Powerful Duo for American Heart Month

Heart Health & Fitness: A Powerful Duo for American Heart Month

February 18, 2025
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February is American Heart Month, a time dedicated to raising awareness about cardiovascular health and the steps we can take to protect our hearts. With heart disease remaining the leading cause of death in the U.S., prioritizing fitness is more important than ever. At Innovative Fitness, we believe that quality fitness equipment plays a crucial…

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Services Included Perform operational diagnostics Re-calibrate your equipment to the original manufacturer's specs Update console software when needed Clean, Lube, Adjust, & Tighten components as needed Troubleshoot potential problemsOur preventive maintenance program includes comprehensive equipment inspections alongside routine cleaning. This proactive approach helps us identify and resolve potential issues early, minimizing downtime and keeping your equipment in top condition.

The Benefits of Regular Preventive Maintenance -PROTECT YOUR INVESTMENT

February 12, 2025
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Our preventive maintenance program includes comprehensive equipment inspections alongside routine cleaning. This proactive approach helps us identify and resolve potential issues early, minimizing downtime and keeping your equipment in top condition. With our preventive maintenance plans, you’ll benefit from: Extended lifespan of your fitness equipment Less equipment downtime Higher trade-in values Fewer costly emergency repairs…

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Wexer’s Web Player and App deliver workouts any time, anywhere, on any internet-enabled device. Atlanta, GA

Revolutionizing Fitness: Top Virtual Group Exercise Solutions

January 21, 2025
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Virtual Group Exercise Solutions As more people seek motivation, camaraderie, and a sense of community in their fitness journeys, group workouts are proving to be a dynamic and engaging solution. The rise of technology and the shift toward digital platforms has further fueled this trend, with companies like Echelon and Wexer leading the charge. Echelon’s…

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TRUE Fitness Dual Sided Half Rack XFW-8300

Smith Machines are increasing in popularity.

January 9, 2025
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The increasing popularity of Smith Machines can be attributed to several key factors that cater to the modern fitness enthusiast, from beginners to advanced lifters. Here are some reasons behind their rising prominence in gyms and home setups. The Smith Machine is a versatile piece of gym equipment that offers a guided barbell system. Here…

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 The PLS-1500 Total Body Press and PLS-1700 Glute Press combine efficiency and safety, offering innovative solutions for effective, full-body workouts.

The PLS-1500 Total Body Press and PLS-1700 Glute Press are the latest additions to the True Fitness Palladium Series

December 20, 2024
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The PLS-1500 Total Body Press and PLS-1700 Glute Press combine efficiency and safety, offering innovative solutions for effective workouts. The PLS-1500 Total Body Press combines upper and lower body pressing motions, enabling users to burn more calories and strengthen multiple muscle groups in less time. Enjoy the benefits of traditional weight-bearing exercises like the Push-Press or…

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True Fitness Unveils Exciting 2024 Upgrades: Advanced Cardio Lines and Enhanced Features

True Fitness Unveils Exciting 2024 Upgrades: Advanced Cardio Lines and Enhanced Features

December 13, 2024
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True Fitness, a well-known leader in the fitness equipment industry, has made some significant updates in 2024, solidifying its commitment to innovation, performance, and quality. From a striking new look for their strength equipment to the launch of several exciting new cardio lines, True Fitness is shaping the future of fitness. These updates not only…

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