Blog

Mark Wahlberg joins Power Plate

June 22, 2021
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Mark Wahlberg joins the to the Power Plate family! The fitness icon and A-list actor is adding Power Plate Investor and Brand Ambassador to his resume, partnering with Power Plate to spread awareness of vibration training as part of a wellness-focused lifestyle. As a steadfast user of Power Plate for over 15 years, he’s certainly…

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Get Your Fitness Equipment Fit for Re-Opening

May 12, 2020
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Preparing to re-open? Here are some tips. And of course, we are here if you need us for parts, service & repairs, & or wipes and wipe dispensers.  Just call us 770.218.9390 1. Check your exercise bikes, ellipticals, and steppers. Batteries used in many of these machines are designed for daily use. When they sit unused,…

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Disinfect your equipment with ZOOM wipes!

The Importance of Sanitizing Your Gym Equipment

March 6, 2020
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A gym is an extremely habitable environment for germs, bacteria, viruses, mold, and mildew mostly due to moist conditions. The dampness is an obvious consequence of gym activities; however, Zoom Wipes can ameliorate the situation at an impressive scale. Numerous studies have been conducted that reinforce the need for persistent attentiveness by gym owners. For example, a…

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Ready to update your old fitness equipment?

February 20, 2020
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We have everything you need from used & refurbished fitness equipment to the latest in new technology. Stop by or give us a call 770.218.9390 5 Reasons to Upgrade Your Gym’s Cardio Equipment But just as important as making purchasing decisions for brand-new facilities, club operators of existing clubs need to know when to invest…

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When Amenities Go Bad

August 8, 2019
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As the amenity wars rage on in new construction, older properties are removing tanning beds and converting racquetball courts. Read More Learn More about how Innovative Fitness can help. 

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TRUE FITNESS consoles

TRUE Fitness Releases Compass Console

May 8, 2019
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TRUE Fitness, a provider of premium cardio and strength equipment, has recently released their premium console software: Compass. Compass makes it easier to reach goals with premium networked fitness solutions, experience and enhanced member engagement. The upgraded console software and cloud service provides the tools to evaluate facility, member and trainer experiences with asset management, personalized programming,…

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Celebrating 19 years of Innovative Sales and Service with this great group of people. Our team is ready to Step Up!

March 11, 2019
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The Abs Company Adds New Color Choices

February 8, 2019
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Starting in 2019 (and for the first time since our limited edition Augie’s Quest CS3000 units) we will be offering all of our commercial core equipment in both the traditional silver and now in BLACK! This new color scheme will include the AbCoaster CS3000, the AbCoaster CTL, the AbSolo, the Abs Bench X2, the Target…

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Innovative Fitness and True Fitness

TRUE Fitness releases new logo

February 8, 2019
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Since 1981,  TRUE has delivered many evolutionary changes. It is with great excitement that we have arrived at the precipice of yet another evolution. Effective today, February 7th, we will be introducing TRUE’s new brand identity. The future of the TRUE brand begins now! 

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Congratulations Billy!

October 29, 2018
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Innovative Fitness would like to congratulate, Billy Burke, on his new position on our sales team. Billy has been creating results and relationships in the fitness industry since 1997 after graduating Penn State. His experiences owning and operating health clubs relates real-world experiences as well. We wish Billy all the best in his new position.

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Intenza Escalate 550Ce2 Stairclimber Receives Red Dot Award for Product Design

April 18, 2018
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Cologne, Germany, 11 April, 2018– Premium fitness equipment brand Intenza Fitness announced today that the Escalate 550Ce2 Stairclimber has been awarded The Red Dot Award: Product Design 2018. An international product design and communication design prize, The Red Dot Design Award is bestowed annually upon the best products, with prizes awarded in the categories of…

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FUSE XL Series Completed

March 5, 2018
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Introducing the FUSE-0800, FUSE-1700 and FUSE-1800 TRUE is proud to introduce the FUSE-0800 Deltoid Raise, FUSE-1700 Rotary Torso and FUSE-1800 Horizontal Leg Curl as the final pieces that complete the TRUE Paramount Series FUSE XL strength line. The FUSE-0800 Deltoid Raise has independently-operating dual press arms that allow users to train unilaterally or bilaterally. Seat…

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