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Aviron Fit stationary indoor bike comes with a 22" HD touchscreen that enables you to access thousands of workouts from the most diverse workout library on the market.

Aviron Unveils the Aviron Fit Bike: Transforming At-Home Cycling with Immersive, Game-Driven Workouts

September 20, 2024
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Aviron, the connected fitness company that uses habit-forming psychology and game design to provide members with a uniquely engaging and effective fitness entertainment experience, is thrilled to introduce the Aviron Fit Bike, a state-of-the-art stationary connected bike. This launch represents a strategic step in Aviron’s mission to end boring workouts and revolutionize home fitness for all…

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TRUE Fitness unveils next generation of cardio.

TRUE Fitness unveils next generation of cardio.

August 1, 2024
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St. Louis, Mo. — TRUE Fitness’ next generation of cardio machines and consoles is to be released soon. Customers can expect over 20 new pieces of cardio equipment to experience. “We’ve completely redesigned and reformulated our cardio lines to better represent our offerings to benefit all markets,” said David Trulaske, CMSO for TRUE Fitness. “Customers will…

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top dealer for The Abs Company

We are so proud to be recognized as a top dealer for The Abs Company for Q2!

July 19, 2024
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Kudos to Innovative Fitness Solutions, Inc. and Marathon Fitness for securing second and third place in our Q2 Top Dealer Program! A special congratulations to @advanceAdvanced Exercise Equipment for being our #1 TOP PERFORMER! We truly appreciate your trust in our company and products and can’t wait to show our appreciation!

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Chisel Challenger

The Chisel Challenger takes the spotlight in the Winter 2024 Edition of the National Fitness Trade Journal

April 15, 2024
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CHISEL Where Strength, Cardio and Versatility Become One!  (see article PAGE 6-7 Winter 2024 Edition of the National Fitness Trade Journal) Fitness trends have changed drastically for the better in the last few years. Fitness enthusiasts of all ages and abilities have become smarter and more informed about what it takes to achieve the results…

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Update fresh from IHRSA 2024

March 12, 2024
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Fresh from IHRSA, Matt was able to catch up with old industry acquaintances and discover what new products are set to be released.    

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PLS-0100 Chest Press PLS-0200 Shoulder Press PLS-0300 Lat Pulldown PLS-0400 Seated Row PLS-0500 Knee Raise/Ab Crunch PLS-0600 Biceps Curl PLS-0800 Squat Press PLS-0900 Triceps Extension PLS-1000 Hack Squat PLS-1100 Incline Chest Press PLS-1200 Leg Extension PLS-1300 Standing Leg Curl PLS-1400 Pendulum SquatAccessible to all levels of users in your facility, the Palladium Series Plate Loaded strength line combines modern styling and heavy-duty commercial construction with easy entry/exit designs and precision biomechanics. You won't expect anything less than TRUE's innovation, durability, and modern aesthetic with this 14-piece lineup.

TRUE Fitness Unveils Extensive Cardio and Strength Lineup at IHRSA

March 12, 2024
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St. Louis, MO – TRUE Fitness’ next generation of cardio machines and consoles is being unveiled at IHRSA. Their newest line of strength equipment, Palladium Series Plate Loaded, will also be showcased at the tradeshow. Customers can expect over 20 new pieces of cardio equipment to experience. “We’ve completely redesigned and reformulated our cardio lines to…

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The TKO Signature Plate Loaded Equipment line is designed to offer high-quality performance and a straight forward design, enhancing the user’s workout experience while providing a worry-free product for your facility. With user-friendly features and a clean appearance, these machines are easy to use and maintain, ensuring a hassle-free experience for both facility operators and users.

The new TKO Signature Plate Loaded Series will take your gym to the next level.

March 11, 2024
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The TKO Signature Plate Loaded Equipment line is designed to offer high-quality performance and a straightforward design, enhancing the user’s workout experience while providing a worry-free product for your facility. With user-friendly features and a clean appearance, these machines are easy to use and maintain, ensuring a hassle-free experience for both facility operators and users.…

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THE NEW DIRECTION IN GLUTE TRAINING Featuring our 3 New Glute Innovations

The new direction in glute training.

March 10, 2024
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THE NEW DIRECTION IN GLUTE TRAINING Featuring The abs Conmpany’s 3 New Glute Innovations • Redesigned Glute Coaster™ TL • Glute Lift™Pro • Total Glute™ See Glute Innovations You can now give your members the latest innovations in one of the areas they want to train the most – Glutes. The Abs Company is proud…

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Remove term: IHRSA rebranded as the Health & Fitness Association IHRSA rebranded as the Health & Fitness Association

IHRSA’s next chapter is here!

March 6, 2024
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After two years of discussion and planning, IHRSA has made the next move in our evolution—we’ve rebranded as the Health & Fitness Association!   Our new name more readily reflects the amazing community of health and fitness leaders that we represent worldwide. We will be transitioning to the new name during the next several months, and…

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Ecore Expands Athletics Portfolio with Exclusive Distribution of OSSTSPORT Products

February 7, 2024
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Ecore Int’l, a global leader in the recycling and transformation of reclaimed materials into innovative, performance-driven surfaces, is now the exclusive distributor of OSSTSPORT (Optimum Sport Surface Technology) products in the U.S. OSSTSPORT, a brand of King Arthur Industries Co. Ltd., specializes in manufacturing running tracks, game courts and weight room surfaces. This partnership expands and diversifies Ecore’s…

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STAR TRAC VIRTUAL BIKE - 9-7555-8VB-79QS

The Star Trac Virtual Bike brings an unlimited experience to the rider!

February 2, 2024
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The Virtual Bike is purpose-built to withstand the rigors of a commercial cardio floor and meet the needs of non-staffed vertical market spaces such as hospitality and multi-housing amenity centers. With the power of Star Trac’s OpenHub technology, the Virtual Bike allows the rider to choose their adventure. The Star Trac Virtual Bike combines the state-of-the-art…

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StairMaster StepMill 4G

Core Health & Fitness launches StairMaster 4G

January 2, 2024
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The 4G is a StepMill that creates a great calorie burn through a low-impact stair climb. Traditionally, StepMills demand space and height requirements beyond most residential allowances. The 4G is the answer to providing a great StairMaster climbing workout in a space focused on residents. With a footprint of 54″ x 29″ and a height clearance of only 8…

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