Innovative Fitness was founded in 2000 by Chris and Melissa Conti as a business dedicated to creating and inspiring healthier communities.  This included a deep commitment to giving back to their community by “seeing a need, and filling a need”.  They believe no one ever needs permission to do good and always look for opportunities to serve others.  In 2021, Melissa wanted to honor the memory of cofounder, Chris Conti, who died tragically while on a business trip in 2019.

As a way of honoring Chris’ memory and his mantra “to do all things with love”, the Service with Love Giving Fund was established to expand the Conti’s commitment to serving others by putting their love into action.

The Service with Love Giving Fund will continue and expand the legacy left by Chris to do all things with love by contributing to the welfare of others through acts of service. 

Supporting causes and fulfilling needs in their community is an integral part of Innovative Fitness and their mission to create and inspire healthier communities.    The Service with Love Giving Fund will provide more opportunities to contribute and improve the overall wellbeing of others. 

“Love cannot remain by itself – it has no meaning. Love has to be put into action, and that action is service” - St. Teresa of Calcutta

Related Articles & Blogs

Sweetwater Mission Receives Donation Through Service With Love Giving Fund

By IFS | December 28, 2021

The Service with Love Giving Fund was created in 2021 with the mission to “do all things with love.” Sweetwater mission needed help funding their annual Christmas dinners for families in need.  Innovative heard of this opportunity to help through our friends at Cobb community foundation and stepped in to donate money from the Service…

Calvary Children’s Home Receives a Mix of Gift Cards

By IFS | August 30, 2021

We had the pleasure of dropping off a variety of gift cards to Calvary Children’s Home. Founded in 1966, Calvary Children’s Home is a home for children in the Metro Atlanta area that need to live apart from their families. They provide a safe, loving, Christian home for these children while providing them with a…

COBB COMMUNITY FOUNDATION WELCOMES INNOVATIVE FITNESS TO THE FAMILY!

By IFS | August 23, 2021

Chris and Melissa Conti founded Innovative Fitness in 2000 with a mission to create and inspire healthier communities.  Inherent in that mission was a deep commitment to giving back to their community by “seeing a need, and filling a need”.   As Melissa says, “No one ever needs permission to do good.” In 2019, Chris Conti died tragically…

Join our community