Providing Excellence from Conception to Completion.

Your Trusted Fitness Partner!

Transforming your vision into reality! No matter the size or scope, we provide you with complete and comprehensive resources to create the fitness space of your dreams.

20k +
Happy Client

Providing Excellence from Conception to Completion.

Your Trusted Fitness Partner!

Transforming your vision into reality! No matter the size or scope, we provide you with complete and comprehensive resources to create the fitness space of your dreams.

20k +
Happy Clients

What Makes Us Different

Innovative Fitness provides unique custom solutions to positively reinforce your brand. Our designers will work with you to tailor the visual elements of your facility to stand out from the competition and enhance your customers’ experience.

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Years Experience

Our Design Process

Through collaboration, we share our extensive knowledge and expertise to create the most effective and innovative design for your fitness space. Our vast experience in different training modalities enables us to effectively develop a plan that creates well-being and efficiency, no matter your training style or goals.

Top Rated Fitness Solutions

Transform Your Space, Elevate Your Fitness with Innovative Fitness!

Case Studies

Trusted by World-Class Fitness Brands

Intenza is a company that designs and manufactures premium commercial fitness equipment, including treadmills, bikes, strength training machines, and more, with a focus on creating inspiring and technologically advanced fitness facilities. Intenza aims to transform fitness facilities into destinations for community, well-being, and technological innovation. To empower industry leaders to create extraordinary facilities and inspire fitness experiences. Intenza offers a range of commercial fitness equipment, including: Treadmills, Bikes (including ellipticals and recumbent bikes) , Strength training machines, Other equipment like stairclimbers. Technology: Intenza incorporates technology into its equipment, such as: InCare™ Online for smart machine diagnostics and service alerts, Intenzacast™ for smartphone mirroring, Touchscreen consoles with Wi-Fi and Bluetooth connectivity

A StairMaster is a stationary fitness machine that simulates climbing stairs, offering a cardio workout that can improve cardiovascular health and build strength in the lower body and core. Simulates stair climbing: The StairMaster features a series of steps that move up and down, allowing users to mimic the motion of climbing stairs. Variety of models: StairMaster offers different models, including StepMill, Gauntlet, and Freeclimber, each with unique features and functionalities.

• A fitness company specializing in core strength development equipment and functional training solutions. Products: Ab Coaster, TireFlip 180, Ab Solo, Glute Coaster, Abs Bench, and 6 Minute Ab Zone. Available in over 25,000 commercial fitness centers and millions of homes in 68 countries.

Assault Fitness is a manufacturer and distributor of cardio fitness equipment, specializing in products like the AssaultBike (a high-intensity air bike), AssaultRunner (a manual treadmill), and AssaultRower, known for their durability and intensity.

Aviron Fitness is a connected fitness company that offers interactive rowing machines and a stationary bike (Aviron Fit Bike) designed to make workouts more engaging and effective through gamification and immersive experiences. Interactive Rowing Machines: Aviron's rowers, like the StrongGo and Strong Series, integrate with iPads for a gamified rowing experience, offering various workout programs, challenges, and competitive elements.

Echelon Fitness is a company that provides smart home fitness equipment and classes, offering a variety of workouts, including cycling, rowing, running, and more, with live and on-demand access, and a focus on community and motivation. Smart Fitness Equipment: Echelon develops and sells connected indoor bikes, treadmills, rowers, and other fitness equipment. Digital Membership: They offer a digital membership experience that provides access to a variety of workouts, including cycling, rowing, running, HIIT, yoga, and strength training. Live and On-Demand Classes: Echelon offers a wide range of live and on-demand classes led by expert trainers, accessible 24/7. Variety of Workouts: Their platform includes cycling, rowing, running, HIIT, yoga, strength training, and more.

o Freedom Climber is a company that specializes in manufacturing and distributing an innovative rotating climbing wall designed to provide a full-body workout in a compact space. The Freedom Climber offers a continuous climbing experience without the need for ropes or harnesses, as the climber's movements cause the wall to rotate, keeping them close to the ground for safety. Freedom Climber's rotating climbing walls have been installed in various settings, including fitness centers, universities, military bases, recreational centers, and corporate offices. The design allows for installation in areas with at least 8-foot ceilings and requires mounting to a structurally sound wall.

Jacob's Ladder (Exercise Equipment): This is a treadmill-style ladder climber used for high-intensity interval training and low-impact cardio. It's known for its 40-degree climbing angle, which reduces stress on the lower back, hips, and knees. It's self-powered, meaning the user's output determines the pace.

TKO Strength & Performance is a company that started as a boxing equipment provider but now offers a wide range of fitness equipment, including strength training, cardio, and functional training equipment for both home and commercial use. Strength Equipment: Dumbbells, racks, benches, cable machines, power racks, and weight plates. Cardio Equipment: Elliptical machines, indoor bikes, and other cardio machines. Functional Training: Medicine balls, slam balls, resistance bands, weighted vests, and mats. Accessories: Bars, collars, and other accessories for weight training.

WEXER -High quality Wexer virtual fitness content delivered seamlessly any time, anywhere on any device

TRX, or Total Body Resistance Exercise, is a form of suspension training that uses body weight and gravity to build strength, balance, and flexibility. It involves using adjustable straps attached to an anchor point to perform a variety of exercises, engaging the core and working multiple muscle groups simultaneously.

Preventative Maintenance

Protecting your investment

Innovative Fitness protects your investment by servicing the products we sell with great pride and care.

Billy Mclaughlin

Innovative Fitness (specifically Conrad) has taken great care of our facility. Timely repairs with transparent pricing and provides valued insight on repairs vs replacements on our equipment.

Michael Hardin

Was a Pleasure working with Matt and Christine. Excellent knowledge on products and made our purchase and pick up a breeze. Don’t hesitate to reach out to them for all your equipment needs.

Janice Fox

Great service by Conrad ! Knows his job and fixed the problem with our equipment!

May Davis

Christine went above and beyond to help us find the perfect rack and free weights for our son's basement workout space. Her professionalism and attention to detail were truly exceptional. From start to finish, Christine guided us through the process with expertise and care, ensuring that we had everything we needed for our son to reach his fitness goals. We couldn't be happier with the results and highly recommend Christine for anyone in need of top-notch fitness equipment advice. Thank you, Christine, for your outstanding service!

Carrie Smith

Christine helped me finally find the perfect Treadmill. I have bought several over the years and have sold all of them. The one I bought from Christine fits my exact needs and I am so thankful for Christine taking the time to share the true difference between a GREAT treadmill and a good treadmill!

vickie ferguson

Christine was knowledgeable and very helpful!

Hayden Purcell

Innovative Fitness is the best in the biz. They can do it all from design and conception to delivery and installation. You will find their work in new and existing apartment complexes, high schools, fire departments, police departments, high rise office buildings, and in my case, my home. All the equipment in my home gym is tastefully used and fresh off of their show room floor. Give them a call today with any questions OR pop in and take a look at what they’ve got!

marilyn holt

Great company, very helpful people.

Robert Holt

Christine helped us find just what we needed.

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Latest Fitness Insights & Innovative Happenings

October 28, 2026 Company News | Industry News | Product News

Celebrating 45 Years of TRUE Fitness: 26 Years of Partnership with Innovative Fitness

Celebrating 45 Years of TRUE Fitness: 26 Years of Partnership with Innovative Fitness At Innovative Fitness,…

October 20, 2026 Chris Conti Memorial Grant | Community Service | Company News

Join Us for the Kennesaw Police Department Ribbon Cutting: Celebrating the 7th Annual Chris Conti Memorial Grant Recipient

Innovative Fitness and the Chris Conti Memorial Grant (CCMG) invite the community to celebrate an exciting…

October 16, 2026 Community Service | Company News

Innovative Fitness Participates in the 15th Annual Golf Fore Hope® Tournament

Supporting Bullock Hope House® and Its Mission to Provide Hope, Comfort, and Care Innovative Fitness was…

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Providing Excellence from Conception to Completion.

Your Trusted Fitness Partner!

20k +
Happy Client

Providing Excellence from Conception to Completion.

Your Trusted Fitness Partner!

20k +
Happy Clients

What Makes Us Different

Ready to explore our services?

Years Experience

Our Design Process

Top Rated Fitness Solutions

Case Studies

Trusted by World-Class Fitness Brands

Preventative Maintenance

Protecting your investment

Gyms Completed

Positive Reviews

Years in Business

Gyms Completed

Positive Reviews

Years in Business

Schedule Your Consultation Now

Latest Fitness Insights & Innovative Happenings

Celebrating 45 Years of TRUE Fitness: 26 Years of Partnership with Innovative Fitness

Join Us for the Kennesaw Police Department Ribbon Cutting: Celebrating the 7th Annual Chris Conti Memorial Grant Recipient

Innovative Fitness Participates in the 15th Annual Golf Fore Hope® Tournament

FITNESS

Join Our Community

Ready to shop?

Shop new and usedin-stock items below

Shop in-stock cardio

Shop in-stock strength

Providing Excellence from Conception to Completion.

Your Trusted Fitness Partner!

20k +Happy Client

Providing Excellence from Conception to Completion.

Your Trusted Fitness Partner!

20k +Happy Clients

What Makes Us Different

Ready to explore our services?

Years Experience

Our Design Process

Top Rated Fitness Solutions

Case Studies

Trusted by World-Class Fitness Brands

Preventative Maintenance

Protecting your investment

Gyms Completed

Positive Reviews

Years in Business

Gyms Completed

Positive Reviews

Years in Business

Schedule Your Consultation Now

Latest Fitness Insights & Innovative Happenings

Celebrating 45 Years of TRUE Fitness: 26 Years of Partnership with Innovative Fitness

Join Us for the Kennesaw Police Department Ribbon Cutting: Celebrating the 7th Annual Chris Conti Memorial Grant Recipient

Innovative Fitness Participates in the 15th Annual Golf Fore Hope® Tournament

FITNESS

Join Our Community

Shop new and used
in-stock items below

20k +
Happy Client

20k +
Happy Clients