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Providing Excellence from Conception to Completion for All Your Fitness Needs for Over 24 Years

Transforming your vision into reality! No matter the size or scope, we provide you with complete and comprehensive resources to create the fitness space of your dreams.

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Consultation & Design

Through collaboration, we share our extensive knowledge and expertise to create the most effective and innovative design for your fitness space.

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Maintenance & Repair

We are dedicated to building longevity in our partnerships and remain committed to your success after installation.

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Custom Solutions
 

By utilizing the strength of our resources and customization capabilities, your brand becomes a prominent focal point.

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Installation

Our in-house delivery and installation team ensures the success of your project
through comprehensive planning and precise execution.

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The Chris Conti Memorial Grant

The Chris Conti Memorial Grant was established in 2020 in memory of our co-founder, Chris Conti. Chris was known for his generosity and service work to others and his community. His legacy of giving will be carried on through the CCMG.

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Case Studies

Lofts at Riverwalk

Created a custom layout utilizing various flooring to make a functional and attractive space.

Kennesaw State University

Created a safer and more open free weight area with custom designed equipment.

YMCA Racquetball

We created a well-rounded functional fitness studio that provided the latest in HIIT Cardio training, Freeweight training, Cross-training, and athletic performance training.

Virtual Studio

Through collaboration with the client, we developed a plan to utilize the small, former offices as two individual virtual studios. We outfitted the space with the latest in virtual fitness technology to provide one-on-one coaching and classes for the residents.

Company News

Tire Flip 180 & Tire Flip 180XL

TireFlip 180® and 180® XL Systems Upgrade

By Innovative Fitness | March 18, 2024

Effective May 1, 2024, The Abs Company will be rolling out a pricing update on select equipment. This adjustment allows us to uphold the quality and reliability that you’ve come…

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Update fresh from IHRSA 2024

By Innovative Fitness | March 12, 2024

Fresh from IHRSA, Matt was able to catch up with old industry acquaintances and discover what new products are set to be released.    

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PLS-0100 Chest Press PLS-0200 Shoulder Press PLS-0300 Lat Pulldown PLS-0400 Seated Row PLS-0500 Knee Raise/Ab Crunch PLS-0600 Biceps Curl PLS-0800 Squat Press PLS-0900 Triceps Extension PLS-1000 Hack Squat PLS-1100 Incline Chest Press PLS-1200 Leg Extension PLS-1300 Standing Leg Curl PLS-1400 Pendulum SquatAccessible to all levels of users in your facility, the Palladium Series Plate Loaded strength line combines modern styling and heavy-duty commercial construction with easy entry/exit designs and precision biomechanics. You won't expect anything less than TRUE's innovation, durability, and modern aesthetic with this 14-piece lineup.

TRUE Fitness Unveils Extensive Cardio and Strength Lineup at IHRSA

By Innovative Fitness | March 12, 2024

St. Louis, MO – TRUE Fitness’ next generation of cardio machines and consoles is being unveiled at IHRSA. Their newest line of strength equipment, Palladium Series Plate Loaded, will also be…

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