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Providing Excellence from Conception to Completion for All Your Fitness Needs for Over 25 Years

Transforming your vision into reality! No matter the size or scope, we provide you with complete and comprehensive resources to create the fitness space of your dreams.

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Consultation & Design

Through collaboration, we share our extensive knowledge and expertise to create the most effective and innovative design for your fitness space.

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Maintenance & Repair

We are dedicated to building longevity in our partnerships and remain committed to your success after installation.

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Custom Solutions
 

By utilizing the strength of our resources and customization capabilities, your brand becomes a prominent focal point.

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Installation

Our in-house delivery and installation team ensures the success of your project
through comprehensive planning and precise execution.

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The Chris Conti Memorial Grant

The Chris Conti Memorial Grant was established in 2020 in memory of our co-founder, Chris Conti. Chris was known for his generosity and service work to others and his community. His legacy of giving will be carried on through the CCMG.

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Case Studies

Lofts at Riverwalk

Created a custom layout utilizing various flooring to make a functional and attractive space.

Kennesaw State University

Created a safer and more open free weight area with custom designed equipment.

YMCA Racquetball

We created a well-rounded functional fitness studio that provided the latest in HIIT Cardio training, Freeweight training, Cross-training, and athletic performance training.

Virtual Studio

Through collaboration with the client, we developed a plan to utilize the small, former offices as two individual virtual studios. We outfitted the space with the latest in virtual fitness technology to provide one-on-one coaching and classes for the residents.

Company News

The Health & Fitness Association (formerly IHRSA) has taken the next step in its evolution by rebranding its annual convention and trade show to The HFA Show. Registration for the event, scheduled for March 12-14, 2025, at the Mandalay Bay Resort in Las Vegas, Nevada, is now open. "Las Vegas is an ideal place to kick off the new brand and focus of The HFA Show," said Health & Fitness Association president & CEO Liz Clark. "With near perfect year-round weather, a thriving indoor and outdoor exercise scene, and as a thriving hub of sports, technology, fitness, and health activity, it is the ideal location to bring this industry together for the unique education and connections for which our flagship event is known."

Health & Fitness Association Show 2025

By Innovative Fitness | April 16, 2025

In March, the Innovative Fitness team had the opportunity to attend the 2025 HFA Show in Las Vegas—one of the largest and most influential events in the health and fitness…

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Innovative Fitness Celebrated 25 Years in Business

By Innovative Fitness | April 16, 2025

  This March, Innovative Fitness proudly celebrated 25 years in business with a week full of reflection, gratitude, and growth. Kicking off with our Annual Meeting, we looked back on…

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From foam rollers and massage guns to stretching trainers, and cold plunge therapy, we supply you with anything you need to help your body bounce back stronger. Whether you're looking to unwind after a tough session or incorporate more intentional recovery into your week, we've got you covered.

Recovery: The Fitness Trend That’s Here to Stay

By Innovative Fitness | April 16, 2025

For years, the fitness world glorified “no pain, no gain.” But today, a new mindset is reshaping how we train—and more importantly, how we rest. Recovery is no longer just…

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