Yearly Theme: Choose to Be Kind

Each new year brings a new yearly motto!

March is one of our favorite months at Innovative Fitness as we celebrate our company anniversary. This year we celebrated our 24th year with much gratitude and appreciation for the tremendous growth, both personally and professionally, while remembering the many accomplishments and milestones we achieved together. Each year at our anniversary celebration, we center our…

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2024 Teacher Blitz!

Teacher Blitz! Palmer Middle School’s Teacher of the Year, Jordan Hazard! Today, we got to drop off this basket stuffed full of items for his classroom and also for him! We loved being a part of Cobb Chamber’s Teacher Blitz!

We enjoyed being able to spoil Palmer Middle School‘s Teacher of the Year, Jordan Hazard, through participation in the Cobb Chamber’s Teacher of the Year Blitz! This program was developed to honor great educators by showering them with gifts of appreciation for both them and their classroom. We had so much fun putting together a basket full…

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TireFlip 180® and 180® XL Systems Upgrade

Tire Flip 180 & Tire Flip 180XL

Effective May 1, 2024, The Abs Company will be rolling out a pricing update on select equipment. This adjustment allows us to uphold the quality and reliability that you’ve come to expect from us, while also incorporating some impactful enhancements. I’m excited to share that the TireFlip 180® and 180® XL Systems will now include…

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TRUE Fitness Unveils Extensive Cardio and Strength Lineup at IHRSA

PLS-0100 Chest Press PLS-0200 Shoulder Press PLS-0300 Lat Pulldown PLS-0400 Seated Row PLS-0500 Knee Raise/Ab Crunch PLS-0600 Biceps Curl PLS-0800 Squat Press PLS-0900 Triceps Extension PLS-1000 Hack Squat PLS-1100 Incline Chest Press PLS-1200 Leg Extension PLS-1300 Standing Leg Curl PLS-1400 Pendulum SquatAccessible to all levels of users in your facility, the Palladium Series Plate Loaded strength line combines modern styling and heavy-duty commercial construction with easy entry/exit designs and precision biomechanics. You won't expect anything less than TRUE's innovation, durability, and modern aesthetic with this 14-piece lineup.

St. Louis, MO – TRUE Fitness’ next generation of cardio machines and consoles is being unveiled at IHRSA. Their newest line of strength equipment, Palladium Series Plate Loaded, will also be showcased at the tradeshow. Customers can expect over 20 new pieces of cardio equipment to experience. “We’ve completely redesigned and reformulated our cardio lines to…

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The new TKO Signature Plate Loaded Series will take your gym to the next level.

The TKO Signature Plate Loaded Equipment line is designed to offer high-quality performance and a straight forward design, enhancing the user’s workout experience while providing a worry-free product for your facility. With user-friendly features and a clean appearance, these machines are easy to use and maintain, ensuring a hassle-free experience for both facility operators and users.

The TKO Signature Plate Loaded Equipment line is designed to offer high-quality performance and a straightforward design, enhancing the user’s workout experience while providing a worry-free product for your facility. With user-friendly features and a clean appearance, these machines are easy to use and maintain, ensuring a hassle-free experience for both facility operators and users.…

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The new direction in glute training.

THE NEW DIRECTION IN GLUTE TRAINING Featuring our 3 New Glute Innovations

THE NEW DIRECTION IN GLUTE TRAINING Featuring The abs Conmpany’s 3 New Glute Innovations • Redesigned Glute Coaster™ TL • Glute Lift™Pro • Total Glute™ See Glute Innovations You can now give your members the latest innovations in one of the areas they want to train the most – Glutes. The Abs Company is proud…

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IHRSA’s next chapter is here!

Remove term: IHRSA rebranded as the Health & Fitness Association IHRSA rebranded as the Health & Fitness Association

After two years of discussion and planning, IHRSA has made the next move in our evolution—we’ve rebranded as the Health & Fitness Association!   Our new name more readily reflects the amazing community of health and fitness leaders that we represent worldwide. We will be transitioning to the new name during the next several months, and…

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Innovative is Celebrating 24 Years in the Fitness Industry!

Innovative is Celebrating 24 Years in the Fitness Industry!

Co-founders, Chris and Melissa Conti, decided to utilize their expansive knowledge and experience in the fitness industry to establish an enduring company that would not only provide innovative fitness solutions for their clients, but also provide a family-oriented atmosphere for their employees. With a focus on people first, they devoted themselves and the company to…

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Reminder: Deadline approaching on March 15th.

Reminder: Deadline approaching on March 15th.

Supporting Success in Education by Providing Scholarships to Children who are aging out of Foster Care. This scholarship was created in 2021, and we are excited to announce that so far $12,500 in scholarships has been awarded to these students to offset the financial burden of earning a degree.

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