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5 Reasons to Upgrade Your Gym’s Cardio Equipment

But just as important as making purchasing decisions for brand-new facilities, club operators of existing clubs need to know when to invest in an equipment upgrade. That decision is a bit more complicated—and club owners often put it off. As IHRSA’s e-book says: “New prospects expect it, existing members request it, and staff push for it, but investors/owners often resist it.”

Mostly, reinvestment is a retention strategy. The IHRSA Health Club Equipment Report found that 73.2% of club owners say that their equipment purchasing decision is based on retaining existing members. The good news is that the average ROI industry-wide supports the decision to invest in equipment upgrades. The IHRSA Health Club Equipment Report cited above found that some clubs enjoy revenue growth as high as 33% after investing 13.4% of revenue into new equipment. READ MORE