Blog

Update fresh from IHRSA 2024

March 12, 2024
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Fresh from IHRSA, Matt was able to catch up with old industry acquaintances and discover what new products are set to be released.    

The Horizon League silent auction basket is BREW-tiful!

March 8, 2024
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We are so excited to donate this amazing coffee-themed basket to Horizon League Acworth for the silent auction at their annual Ability Gala!  We heard the community support was overwhelming, and they were able to raise $73,000 to support the Horizon League!    

Innovative is Celebrating 24 Years in the Fitness Industry!

March 1, 2024
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Co-founders, Chris and Melissa Conti, decided to utilize their expansive knowledge and experience in the fitness industry to establish an enduring company that would not only provide innovative fitness solutions for their clients, but also provide a family-oriented atmosphere for their employees. With a focus on people first, they devoted themselves and the company to…

Reminder: Deadline approaching on March 15th.

March 1, 2024
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Supporting Success in Education by Providing Scholarships to Children who are aging out of Foster Care. This scholarship was created in 2021, and we are excited to announce that so far $12,500 in scholarships has been awarded to these students to offset the financial burden of earning a degree.

Applications OPEN March 15th for the 5th Annual Chris Conti Memorial Grant!

February 12, 2024
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We are excited to invite the following organizations located in Georgia to apply for the 5th Annual CCMG: -Public High Schools -Public Safety Stations -First Responder Facilities and -501c3 Nonprofit Organizations Share with an organization that you think should apply!! Click here for more information on applying for a free fitness center

Uniting fitness and philanthropy…

February 9, 2024
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Our Mission Statement: Uniting fitness and philanthropy to create and inspire healthier communities. Giving Back To Our Community Our purpose: To put our concern and love for others into action by sharing our time, talents, and resources for the purpose of improving the overall wellbeing of our community. In recent years, Innovative Fitness has steered toward success…

Keep your fitness equipment running smoothly!

January 29, 2024
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Did you know that we are able to perform preventative maintenance on your fitness equipment? This helps prevent emergency repairs and anticipate normal wear and tear from repeated use! Call us today to schedule your preventative maintenance! 770-218-9390

Innovative Fitness by far exceeds them all in terms of price, reliability, dependability and customer service.

January 11, 2024
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I have been a fitness center/PT owner for the past 10 years and have had the great pleasure of working with Christine and her staff at Innovative Fitness.  Owning a Fitness Center is challenging in all aspects, especially when equipment fails and needs to be replaced.  I have utilized other fitness companies, both local and…

Toothbrush drive benefitting Children’s Healthcare of Atlanta

January 4, 2024
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Throughout the month of December, we collected toothbrushes as a part of Kennesaw Parks & Recreation‘s toothbrush drive benefitting Children’s Healthcare of Atlanta! In total we collected around 200 toothbrushes for kids and parents staying at the local Children’s Hospital!

Plenty of commercial-grade workout equipment to choose from

December 20, 2023
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“Nice space with plenty of commercial-grade workout equipment. Matthew and Ricky helped us out in selecting a great piece of equipment for our home gym at a great cost. Will certainly be back for another round of equipment when the time is right.” – Jimmy E, Residential Customer

Another HAPPY Refurbished Fitness Equipment Customer

December 20, 2023
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“Matt and Ricky helped me out and walked me through their inventory. Great help and a great, affordable selection!” – Tyler E., Residential Customer

Free Fitness Center Awarded to Kennesaw Non-Profit

November 20, 2023
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We were so excited to celebrate the unveiling of the 4th Annual Chris Conti Memorial Grant (CCMG) on November 9, 2023, at Devereux Advanced Behavioral Health Georgia located in Kennesaw, GA. The CCMG was established in 2020 to honor the memory and legacy of our co-founder, Chris Conti, who passed away in March of 2019. The…