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The Chris Conti Memorial Grant (CCMG), established by Innovative Fitness in 2020, honors co-founder Chris Conti—who passed away in March 2019—by carrying forward his generous spirit of community service Cobb Foundation. Each year on July 30, the company awards a fully outfitted fitness center, including consultation, design, delivery, and installation, to a deserving public high school, nonprofit, first responder facility, or public safety organization in Georgia. Organizations apply by submitting a short video describing how the grant will foster healthier communities and demonstrating their existing fitness space. Past recipients—including Goshen Valley Boys Ranch (2020), Chatsworth Police & Fire (2021), Floyd County PD (2022), Devereux Advanced Behavioral Health (2023), and Northeast High School (2024)—have used the support to enhance wellness programs, emotional health initiatives, and staff fitness amenities . Guided by the company’s motto, “See a need, fill a need,” CCMG continues Chris’s legacy of tangible compassion and transformative community impact.

You’re Invited: CCMG Ribbon Cutting at Canton Police Department

October 3, 2025
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We’re thrilled to share some exciting news! The Canton, GA Police Department is the proud recipient of the 6th Annual Chris Conti Memorial Grant (CCMG) — and we can’t wait to celebrate with a ribbon cutting ceremony this November. What is CCMG? The Chris Conti Memorial Grant was created in honor of our founder, Chris…

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The Chris Conti Memorial Grant (CCMG), established by Innovative Fitness in 2020, honors co-founder Chris Conti—who passed away in March 2019—by carrying forward his generous spirit of community service Cobb Foundation. Each year on July 30, the company awards a fully outfitted fitness center, including consultation, design, delivery, and installation, to a deserving public high school, nonprofit, first responder facility, or public safety organization in Georgia. Organizations apply by submitting a short video describing how the grant will foster healthier communities and demonstrating their existing fitness space. Past recipients—including Goshen Valley Boys Ranch (2020), Chatsworth Police & Fire (2021), Floyd County PD (2022), Devereux Advanced Behavioral Health (2023), and Northeast High School (2024)—have used the support to enhance wellness programs, emotional health initiatives, and staff fitness amenities . Guided by the company’s motto, “See a need, fill a need,” CCMG continues Chris’s legacy of tangible compassion and transformative community impact.

Canton Police Department’s New CCMG Gym in the Works!

August 29, 2025
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We had such a great time yesterday with the Canton Police Department, GA as they stopped by to check out the CAD designs for their brand-new gym! It was awesome to walk through the vision together and see the space starting to take shape. Even more exciting—this gym is being built at no cost to…

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The Chris Conti Memorial Grant (CCMG), established by Innovative Fitness in 2020, honors co-founder Chris Conti—who passed away in March 2019—by carrying forward his generous spirit of community service Cobb Foundation. Each year on July 30, the company awards a fully outfitted fitness center, including consultation, design, delivery, and installation, to a deserving public high school, nonprofit, first responder facility, or public safety organization in Georgia. Organizations apply by submitting a short video describing how the grant will foster healthier communities and demonstrating their existing fitness space. Past recipients—including Goshen Valley Boys Ranch (2020), Chatsworth Police & Fire (2021), Floyd County PD (2022), Devereux Advanced Behavioral Health (2023), and Northeast High School (2024)—have used the support to enhance wellness programs, emotional health initiatives, and staff fitness amenities . Guided by the company’s motto, “See a need, fill a need,” CCMG continues Chris’s legacy of tangible compassion and transformative community impact.

And the 6th Annual CCMG Winner Is… Canton Police Department

August 1, 2025
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We’re proud to announce that the Canton Police Department has been selected as the 2025 recipient of the Chris Conti Memorial Grant. Now in its sixth year, the CCMG honors the legacy of Chris Conti by supporting organizations that promote wellness, community, and service. This year’s winner reflects all of those values. With the grant,…

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CCMG’s 5th Annual Ribbon Cutting Ceremony

A Milestone Moment: CCMG’s 5th Annual Ribbon Cutting Ceremony

November 5, 2024
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On November 1st, we celebrated the unveiling of the free fitness center awarded to Northeast High School. The wellness space was made possible through the Chris Conti Memorial Grant. The CCMG was established in 2020 to honor the memory and legacy of our co-founder, Chris Conti, who passed away in March of 2019. The creation…

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Join us for a very special ribbon-cutting celebration!

October 14, 2024
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 Exciting News!  Join us for a very special ribbon-cutting celebration as we unveil the new FREE fitness center benefiting Northeast High School and made possible by the Chris Conti Memorial Grant!  Let’s come together to celebrate this incredible addition dedicated to promoting health and wellness for all Don’t miss out on the festivities! Mark your calendars: November 1st at 1pm at…

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Innovative Fitness awarded the 5th Annual Chris Conti Memorial Grant to Northeast High School!

Innovative Fitness awarded the 5th Annual Chris Conti Memorial Grant to Northeast High School!

July 30, 2024
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Innovative Fitness awarded the 5th Annual Chris Conti Memorial Grant to Northeast High School, located in Macon, Georgia. Northeast High School is a part of the Bibb County School district and serves approximately 830 students from 9th grade through 12th grade. With 100% of students receiving free or reduced lunch, Northeast High School serves predominately economically…

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“Chris’ Corner”

July 29, 2024
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Throughout the last few months, Innovative Fitness staff members have worked hard to update the landscaping at the entrance to the office. Three large trees were removed earlier in the year, leaving a blank canvas. Staff had the fantastic idea of creating an outdoor space to include plants and a bench that would allow people…

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Visiting the finalists for the Chris Conti Memorial Grant

Visiting Chris Conti Memorial Grant finalists

July 2, 2024
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We enjoyed getting to visit some of the applicants for the 5th Annual Chris Conti Memorial Grant! Do you recognize where we are in each of the pictures? We can’t wait to reveal who has been selected as the recipient of the 5th Annual CCMG on July 30th!

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https://innovativefit.com/philanthropy/chris-conti-memorial-grant/

Who is Chris Conti and what is the CCMG?

June 1, 2024
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You may be wondering who is Chris Conti and what is the CCMG? Chris was the co-founder of Innovative Fitness. He and his wife, Melissa, started the business in 2000! He was known for his generosity and service work to others and his community. His legacy of giving is carried on through the CCMG! The…

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Applications OPEN March 15th for the 5th Annual Chris Conti Memorial Grant!

February 12, 2024
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We are excited to invite the following organizations located in Georgia to apply for the 5th Annual CCMG: -Public High Schools -Public Safety Stations -First Responder Facilities and -501c3 Nonprofit Organizations Share with an organization that you think should apply!! Click here for more information on applying for a free fitness center

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Our Mission Statement: Uniting fitness and philanthropy to create and inspire healthier communities.

Uniting fitness and philanthropy…

February 9, 2024
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Our Mission Statement: Uniting fitness and philanthropy to create and inspire healthier communities. Giving Back To Our Community Our purpose: To put our concern and love for others into action by sharing our time, talents, and resources for the purpose of improving the overall wellbeing of our community. In recent years, Innovative Fitness has steered toward success…

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Free Fitness Center Awarded to Kennesaw Non-Profit

Free Fitness Center Awarded to Kennesaw Non-Profit

November 20, 2023
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We were so excited to celebrate the unveiling of the 4th Annual Chris Conti Memorial Grant (CCMG) on November 9, 2023, at Devereux Advanced Behavioral Health Georgia located in Kennesaw, GA. The CCMG was established in 2020 to honor the memory and legacy of our co-founder, Chris Conti, who passed away in March of 2019. The…

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