Our Mission Statement: Uniting fitness and philanthropy to create and inspire healthier communities.
Giving Back To Our Community
Our purpose: To put our concern and love for others into action by sharing our time, talents, and resources for the purpose of improving the overall wellbeing of our community.
In recent years, Innovative Fitness has steered toward success while adding a more intentional focus on giving back to our local community. Melissa (CEO) has created a work culture in which personal and professional growth is just as important as business growth.
In 2020, Melissa decided to establish the Chris Conti Memorial Grant (CCMG) to honor the memory of her husband and co-founder, Chris. The purpose of the CCMG is to provide a free fitness center, complete with design and installation, to a qualified organization in need in the state of Georgia.
In 2021, Melissa spearheaded a campaign to change the company’s mission statement to align more closely with our commitment to serving the community: “Uniting fitness and philanthropy to create and inspire healthier communities”.