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Providing Excellence from Conception to Completion for All Your Fitness Needs for Over 23 Years

Transforming your vision into reality! No matter the size or scope, we provide you with complete and comprehensive resources to create the fitness space of your dreams.

Consultation & Design

Through collaboration, we share our extensive knowledge and expertise to create the most effective and innovative design for your fitness space.

Maintenance & Repair

We are dedicated to building longevity in our partnerships and remain committed to your success after installation.

Custom Solutions

By utilizing the strength of our resources and customization capabilities, your brand becomes a prominent focal point.


Our in-house delivery and installation team ensures the success of your project
through comprehensive planning and precise execution.

The Chris Conti Memorial Grant

The Chris Conti Memorial Grant was established in 2020 in memory of our co-founder, Chris Conti. Chris was known for his generosity and service work to others and his community. His legacy of giving will be carried on through the CCMG.

Case Studies

Kennesaw State University

Created a safer and more open free weight area with custom designed equipment.

YMCA Racquetball

We created a well-rounded functional fitness studio that provided the latest in HIIT Cardio training, Freeweight training, Cross-training, and athletic performance training.

Virtual Studio

Through collaboration with the client, we developed a plan to utilize the small, former offices as two individual virtual studios. We outfitted the space with the latest in virtual fitness technology to provide one-on-one coaching and classes for the residents.

Company News

We are excited and proud to be a Presenting Sponsor for Acworth Cares, a foster care celebration and recruitment night on November 1st, 2023! Come and learn about how we can love and support foster families in our community! Acworth Cares is for anyone who wishes to help the foster community, including families, businesses, faith communities, and other organizations!

Did you know there are currently 11,370 kids in foster care in Georgia?

By Innovative Fitness | September 8, 2023

This is a staggering number and as a community we can make a difference together! We are excited and proud to be a Presenting Sponsor for Acworth Cares, a foster…

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We have something for everyone! Refurbished Commercial Fitness Equipment Sale!

Did you know about our UNBEATABLE DISCOUNTS on Refurbished Commercial Fitness Equipment?

By Innovative Fitness | August 16, 2023

Visit our Showroom & Warehouse or Shop Online HERE Today! Take advantage of our discounted prices on a wide range of refurbished fitness equipment. From treadmills to dumbbells, we have…

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Announcing the recipient of the 4th Annual Chris Conti Memorial Grant

Announcing the recipient of the 4th Annual Chris Conti Memorial Grant!

By Innovative Fitness | July 31, 2023

We are so excited to announce the recipient of the 4th Annual Chris Conti Memorial Grant, Devereux Advanced Behavioral Health Georgia. The new fitness amenity will be located on Devereux’s…

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