Providing Excellence from Conception to Completion.

Your Trusted Fitness Partner!

Transforming your vision into reality! No matter the size or scope, we provide you with complete and comprehensive resources to create the fitness space of your dreams.

20k +
Happy Client

Providing Excellence from Conception to Completion.

Your Trusted Fitness Partner!

Transforming your vision into reality! No matter the size or scope, we provide you with complete and comprehensive resources to create the fitness space of your dreams.

20k +
Happy Clients

What Makes Us Different

Innovative Fitness provides unique custom solutions to positively reinforce your brand. Our designers will work with you to tailor the visual elements of your facility to stand out from the competition and enhance your customers’ experience.

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Years Experience

Our Design Process

Through collaboration, we share our extensive knowledge and expertise to create the most effective and innovative design for your fitness space. Our vast experience in different training modalities enables us to effectively develop a plan that creates well-being and efficiency, no matter your training style or goals.

Top Rated Fitness Solutions

Transform Your Space, Elevate Your Fitness with Innovative Fitness!

Case Studies

Trusted by World-Class Fitness Brands

• TRUE Fitness is a premium fitness equipment manufacturer known for its commercial and home fitness products, including treadmills, ellipticals, bikes, and strength equipment, with a focus on quality, durability, and innovative features. Cardio: Includes treadmills, ellipticals, bikes, and climbers. Strength: Offers modular systems, plate-loaded machines, and other strength equipment. Home Fitness: TRUE Fitness also offers home fitness equipment, allowing users to experience club-inspired equipment in their own homes

Intenza is a company that designs and manufactures premium commercial fitness equipment, including treadmills, bikes, strength training machines, and more, with a focus on creating inspiring and technologically advanced fitness facilities. Intenza aims to transform fitness facilities into destinations for community, well-being, and technological innovation. To empower industry leaders to create extraordinary facilities and inspire fitness experiences. Intenza offers a range of commercial fitness equipment, including: Treadmills, Bikes (including ellipticals and recumbent bikes) , Strength training machines, Other equipment like stairclimbers. Technology: Intenza incorporates technology into its equipment, such as: InCare™ Online for smart machine diagnostics and service alerts, Intenzacast™ for smartphone mirroring, Touchscreen consoles with Wi-Fi and Bluetooth connectivity

A StairMaster is a stationary fitness machine that simulates climbing stairs, offering a cardio workout that can improve cardiovascular health and build strength in the lower body and core. Simulates stair climbing: The StairMaster features a series of steps that move up and down, allowing users to mimic the motion of climbing stairs. Variety of models: StairMaster offers different models, including StepMill, Gauntlet, and Freeclimber, each with unique features and functionalities.

• A fitness company specializing in core strength development equipment and functional training solutions. Products: Ab Coaster, TireFlip 180, Ab Solo, Glute Coaster, Abs Bench, and 6 Minute Ab Zone. Available in over 25,000 commercial fitness centers and millions of homes in 68 countries.

Assault Fitness is a manufacturer and distributor of cardio fitness equipment, specializing in products like the AssaultBike (a high-intensity air bike), AssaultRunner (a manual treadmill), and AssaultRower, known for their durability and intensity.

Aviron Fitness is a connected fitness company that offers interactive rowing machines and a stationary bike (Aviron Fit Bike) designed to make workouts more engaging and effective through gamification and immersive experiences. Interactive Rowing Machines: Aviron's rowers, like the StrongGo and Strong Series, integrate with iPads for a gamified rowing experience, offering various workout programs, challenges, and competitive elements.

Echelon Fitness is a company that provides smart home fitness equipment and classes, offering a variety of workouts, including cycling, rowing, running, and more, with live and on-demand access, and a focus on community and motivation. Smart Fitness Equipment: Echelon develops and sells connected indoor bikes, treadmills, rowers, and other fitness equipment. Digital Membership: They offer a digital membership experience that provides access to a variety of workouts, including cycling, rowing, running, HIIT, yoga, and strength training. Live and On-Demand Classes: Echelon offers a wide range of live and on-demand classes led by expert trainers, accessible 24/7. Variety of Workouts: Their platform includes cycling, rowing, running, HIIT, yoga, strength training, and more.

o Freedom Climber is a company that specializes in manufacturing and distributing an innovative rotating climbing wall designed to provide a full-body workout in a compact space. The Freedom Climber offers a continuous climbing experience without the need for ropes or harnesses, as the climber's movements cause the wall to rotate, keeping them close to the ground for safety. Freedom Climber's rotating climbing walls have been installed in various settings, including fitness centers, universities, military bases, recreational centers, and corporate offices. The design allows for installation in areas with at least 8-foot ceilings and requires mounting to a structurally sound wall.

Jacob's Ladder (Exercise Equipment): This is a treadmill-style ladder climber used for high-intensity interval training and low-impact cardio. It's known for its 40-degree climbing angle, which reduces stress on the lower back, hips, and knees. It's self-powered, meaning the user's output determines the pace.

TKO Strength & Performance is a company that started as a boxing equipment provider but now offers a wide range of fitness equipment, including strength training, cardio, and functional training equipment for both home and commercial use. Strength Equipment: Dumbbells, racks, benches, cable machines, power racks, and weight plates. Cardio Equipment: Elliptical machines, indoor bikes, and other cardio machines. Functional Training: Medicine balls, slam balls, resistance bands, weighted vests, and mats. Accessories: Bars, collars, and other accessories for weight training.

WEXER -High quality Wexer virtual fitness content delivered seamlessly any time, anywhere on any device

TRX, or Total Body Resistance Exercise, is a form of suspension training that uses body weight and gravity to build strength, balance, and flexibility. It involves using adjustable straps attached to an anchor point to perform a variety of exercises, engaging the core and working multiple muscle groups simultaneously.

Preventative Maintenance

Protecting your investment

Innovative Fitness protects your investment by servicing the products we sell with great pride and care.

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Latest Fitness Insights & Innovative Happenings

Aktiv Solutions and Gym Rax have shut down. Innovative Fitness has the compatible parts, equipment, and expertise to keep your gym running strong.

October 21, 2025 Company News | Industry News | Product News

Aktiv Solutions and Gym Rax have shut down. Innovative Fitness has the compatible parts, equipment, and expertise to keep your gym running strong.

Aktiv Solutions and Gym Rax Have Shut Down — Innovative Fitness Ready to Step In In…

Innovative Fitness Honors Public Safety Appreciation Week

October 16, 2025 Community Service | Company News

Innovative Fitness Honors Public Safety Appreciation Week

Delivering Gratitude to Cobb County Fire Station #28 & Kennesaw Police Department Each October, communities across…

5 stars for “helpful and understanding”!

October 7, 2025 Company News | Testimonials

5 stars for “helpful and understanding”!

Great people to work with, they didn’t push me towards any specific equipment but made sure…

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