About Us

Who We Are

Innovative Fitness is a trusted provider of high-quality commercial fitness equipment, proudly serving clients for over 25 years from our headquarters in Kennesaw, Georgia. We serve a wide range of markets including police and fire departments, hospitality, multifamily housing, country clubs, schools, corporate wellness programs, and residential customers. With deep industry experience, we specialize in outfitting fitness spaces with the right equipment to match your goals, budget, and space—sourced from a broad selection of top manufacturers offering the latest in fitness technology.

What We Do

From design and equipment sales to delivery, installation, and maintenance, we handle every step of the fitness equipment process. Our knowledgeable sales team, in-house technicians, and customer-first approach ensure a seamless experience—whether you're building a new facility, upgrading an existing space, or adding a single piece of equipment.

For every fitness setting, we offer an Innovative Fitness solution.

Innovative Fitness is one of the nation’s premier fitness experts, providing a full range of services to fitness centers in commercial and residential settings. Our mission is to unite fitness and philanthropy to create and inspire healthier communities. Our focus is to understand your needs and goals and create a fitness experience that marries optimal function with individuality and a competitive advantage.

As a complete resource for all things fitness, Innovative Fitness is with you from design to installation, and throughout the life of your equipment. Our purpose is to create and cultivate lasting partnerships by remaining committed to your success, even after installation. Our glowing client reviews speak for themselves and strongly attest to our devotion.

Learn more about the markets we serve, our philanthropy, and our mission and history.

We are the Nation’s leading experts in the fitness industry. Our design team and consultants not only stay current with the latest fitness trends and innovations; we create them. We are always looking for ways to provide you with the most competitive edge.

Providing Excellence from Conception to Completion for All Your Fitness Needs for Over 25 Years

WE ARE FITNESS

  • Facility Design

  • New & Used Equipment

  • Installation

  • Athletic Flooring

  • Service & Maintenance

  • Financing

FROM CONCEPTION TO COMPLETION

Transform your vision into reality! No matter the size or scope, we provide you with complete and comprehensive resources to create the fitness space of your dreams.

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