

To honor the memory and legacy of our cofounder through acts of love and charity.
In Memory of Chris Conti
The Chris Conti Memorial Grant was established in 2020 in memory of our co-founder, Chris Conti. Chris was known for his generosity and service work to others and his community. His legacy of giving will be carried on through the CCMG; which will be awarded each year on July 30th. The creation of the memorial grant perfectly aligns with our company motto: “See a need, fill a need.”
2023 Qualifications
This year, we invite 501c3 nonprofits, public high schools, city and county Parks and Recreation Association member agencies, and U.S. Military National Guard facilities in Georgia to apply. The grant provides a fitness center for an existing space to an organization in need; including consultation, design, fitness equipment, delivery, and installation.
Important Dates
Registration Opens: March 15th
Registration Closes: June 1st
Grant Award Announcement: July 30th
How to Apply
Submit the form
Submit this completed form to CCMG@innovativeFIT.com prior to uploading your video submission.
Make your video
In a 2-minute maximum video, creatively show how this grant will benefit your organization and create a healthier community.
Share your work
Upload video to your organization’s Facebook page and tag @ChrisContiMemorialGrant and use #theCCMG, or send the video YouTube link to CCMG@innovativeFIT.com. All submissions are subject to unlimited release.
Meet the deadline
Applications should be submitted between March 15—June 1.
The CCMG Experience
2022 CCMG Recipient Floyd County Police Department

This year’s CCMG was awarded to the Floyd County Police Department which employs over 80 sworn officers and six specialty units. Floyd County covers over 500 miles and is home to 98,000 people. The officers serving Floyd County previously had access to an onsite gym, but it was filled with dilapidated equipment dating from the 1980s. “Everything was bad, the paint, the carpet, the equipment. Nothing was salvageable” said Matt McAllister, COO of Innovative Fitness.
“Thanks to Innovative Fitness and the generosity of the Chris Conti Memorial Grant, we have realized a dream. It’s a great day for the Floyd County Police Department,” said Chief Wallace. The newly designed fitness space features the latest cardio, strength, and functional training equipment, as well as new athletic flooring and other accessories that include a new TV and a custom metal sign which mirrors the officer’s badge. “This is not only going to help our department but also help the community. The better we can prepare ourselves for what’s out there, the better our community benefits” said Sergeant William Wacker.
This year’s CCMG would not have been possible without the support of Innovative Fitness’ vendors; including True Fitness, TKO, The Abs Company, BC Fabrications, Henderson Installations, and Get RX’D.

2022 CCMG Press Releases
2021 CCMG Recipient Chatsworth Police & Fire Department

The fitness center was granted to the City of Chatsworth, with the intention of benefiting the City’s Police and Fire personnel. The police force presently consists of nineteen sworn officers and two administrative staff members while the fire department maintains 14 full-time and 14 part-time employees in a city of 4,300 residents. The newly designed fitness space consists of the latest cardio, strength, and functional training equipment. Some of Innovative Fitness’s manufactures, TRUE Fitness and The Abs Company, contributed to the project.
Patrol First Class Officer Rowe, of the Chatsworth Police Department stated, “We do not have the resources to provide a gym or pay for fitness memberships for our officers and are currently using donated equipment in a former training room. Having a fitness room on-site is the first step in the creation of our officer wellness program.” Chief Charles M. Baxter of Chatsworth Fire Department commented that, “Physical fitness and strength are critical tools for a firefighter. Fitness equipment that will allow our personnel to develop their strength, flexibility, and cardiovascular endurance will have a direct positive impact on our ability to serve the citizens in our community.”

2021 CCMG Press Releases
2020 Inaugural CCMG Recipient Goshen Valley

In celebration of our 20th Anniversary and in memory of our co-founder, we are pleased to announce the 1st Annual Chris Conti Memorial Grant (CCMG). The inaugural recipient of the CCMG is the Goshen Valley Boys Ranch (GVBR) located in Waleska, GA. The GVBR is a non-profit organization dedicated to providing peace and purpose to boys in foster care. Get a sneak peek of the newly designed GVBR fitness center that will be completed in October 2020. Innovative Fitness spoke with Stacy Cooper, Executive Director at Goshen Valley Boys Ranch, on how this new fitness center will impact the boys and staff:
“The gym renovation will allow our boys and staff to focus on healthy outlets. For staff, this work can be taxing and sometimes leads to people not caring for themselves well. This gym will provide a convenient way for house parents and staff to maintain their personal health and wellbeing while still making a difference in the lives of our boys. For youth, this gym provides a positive outlet and allows them to develop skills such as goal setting, self-care, self-esteem, and team building. Overall, at Goshen, we believe in total wellness and this renovated space will support that mission for both those who we are serving and those who serve. We are incredibly grateful for the generosity of Innovative Fitness. We could not do this work without amazing people like them!

2020 CCMG Press Releases
Related Articles & Blogs
Announcing the 4th Annual Chris Conti Memorial Grant
Kennesaw-based business, Innovative Fitness, opens the application period for the 4th Annual Chris Conti Memorial Grant (CCMG) from March 15th through June 1st, 2023. This year, Innovative Fitness invites all 501c3 non-profit organizations, public high schools, city and county Parks and Recreation association agencies, and U.S. Military National Guard facilities located in the state of…
Innovative Fitness celebrated the unveiling of the 3rd Annual Chris Conti Memorial Grant (CCMG) on November 3, 2022, at the Floyd County Police Department located in Rome, GA.
Innovative Fitness established the CCMG in 2020 as a way to honor the memory of co-founder, Chris Conti, who passed away tragically in March of 2019. The creation of the CCMG coincides with the company’s motto, “See a need, fill a need”, and carries on Chris’ notable generosity and service to his community. Floyd County…
Your invited to the 3rd Annual CCMG Ribbon Cutting Event
Come join us to celebrate the 3rd Annual Ribbon Cutting for the Chris Conti Memorial Grant! The grant was awarded to the Floyd County Police Department. This year’s CCMG would not be possible without our generous vendors! Thank you to True Fitness, Abs Company, Henderson Installations, TKO, and Get Rx’d
CCMG Facility Coming Soon
In 2020, the Chris Conti Memorial Grant (CCMG) was created as a way to honor the memory and legacy of our co-founder. This year’s CCMG was awarded to the Floyd County Police Department and will provide a free fitness center inclusive of consultation, space planning, athletic flooring, and all new strength, cardio, and fitness accessories.…
Innovative Fitness Announces 2022 Chris Conti Memorial Grant Recipient
On July 30th, we announced the recipient of the 3rd Annual Chris Conti Memorial Grant as Floyd County Police Department headquartered in Rome, Georgia! The existing fitness space houses dilapidated equipment dating as far back as the 1980’s. They will be receiving a long overdue upgrade of their fitness center flooring and equipment. Initially,…
Out visiting our CCMG 2022 top three finalists!
This grant provides a fitness center for an existing space to an organization in need; including consultation, design, fitness equipment, delivery, and installation. For more information visit www.TheCCMG.org

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